Privacy Policy
Effective Date: April 17, 2025
Last Updated: April 17, 2025
This Privacy Policy outlines how Velará, Inc. ("Velará", "we", "us", or "our") collects, uses, and protects your personal information when you access or use our platform and services through our website www.velara.ai. By using Velará, you agree to the terms outlined in this Privacy Policy.
1. Definitions
- Account: Your registered profile that allows access to our platform.
- Company: Velará, Inc., a U.S.-based company providing AI marketing tools for businesses.
- Cookies: Small data files stored on your device to help improve your experience.
- Consumer: Any natural person using Velará’s services.
- Data Controller: Velará, which determines how and why your personal data is processed.
- Device: Any internet-connected device such as a mobile phone, tablet, or computer.
- Personal Data: Any information that identifies you as an individual.
- Service: The Velará platform, including the website, web app, AI tools, and any associated content or features.
- Service Providers: Third-party vendors we use to help deliver, analyze, or enhance our service.
- Usage Data: Automatically collected data generated during your interaction with our platform.
2. Information We Collect
Personal Data
When using Velará, we may collect the following personal information:
- Name and email address
- Business name and website
- Billing and payment information (processed through secure third parties)
- Location, IP address, browser data, and login timestamps
- User preferences, campaign history, and platform interactions
Usage Data
We automatically collect technical information such as:
- Your device’s IP address, browser type/version, and operating system
- Pages visited, time spent, and platform actions taken
- Diagnostic logs and performance analytics
Third-Party Integrations
If you connect Velará to external services (e.g., Google Ads, Meta), we may collect information from those services as permitted by your settings.
3. How We Use Your Data
We automatically collect technical information such as:
- Service Operation: To manage your account, authenticate users, and provide access to platform features.
- Platform Improvement: To analyze usage and improve performance, security, and functionality.
- Communication: To send account updates, platform alerts, or promotional content (with your consent).
- Personalization: To deliver relevant AI recommendations and campaign suggestions.
- Compliance: To meet legal obligations and resolve disputes.
- Marketing: To inform you about new features, offers, or events—only with your consent.
4. Cookies and Tracking
Velará uses cookies and similar tracking technologies to personalize your experience. You can control cookie preferences through your browser.
We use:
- Essential Cookies for platform operation
- Analytics Cookies (e.g., Google Analytics) for usage insights
- Advertising Cookies for remarketing campaigns and audience targeting
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy. Inactive accounts and related data may be purged after a defined retention period unless otherwise required for legal or compliance reasons.
6. Data Sharing and Transfers
We may share your data with trusted service providers, including cloud hosting, analytics, and CRM tools. All third parties are contractually obligated to protect your data in accordance with industry standards.
Your data may be transferred outside your country, including to servers in the United States. By using our service, you consent to this transfer.
7. Security
We take security seriously and use industry-standard methods—including encryption, role-based access, and secure data storage—to protect your data. However, no method of transmission or storage is 100% secure.
8. Legal Compliance
We may disclose personal information when required to comply with legal obligations, court orders, or government requests, or to protect our legal rights and users' safety.
9. Your Rights (GDPR & CCPA)
If you are in the EU/EEA (GDPR):
You have the right to:
- Access, update, or delete your personal data
- Withdraw consent at any time
- Request a copy of your data
- Object to processing or restrict usage
If you are a California Resident (CCPA):
You have the right to:
- Request details about data collected, sold, or shared
- Request deletion of personal data
- Opt-out of sale (we do not sell personal data)
- Be free from discrimination for exercising your rights
To exercise any of these rights, please email us at privacy@velara.ai.
10. Payments
We use third-party processors (e.g., Stripe, PayPal) to handle payments. Your payment details are never stored on Velará servers.
11. Links to Third-Party Sites
Our platform may contain links to other websites or services. We are not responsible for their privacy practices and encourage you to review their policies.
12. Policy Updates
We may update this Privacy Policy as needed to reflect changes in legal requirements or business operations. We encourage you to review this page periodically.
13. Contact Us
If you have any questions, feedback, or concerns about this Privacy Policy or your personal data, please contact us:
Email: privacy@velara.ai